Write Your Script

To make a great video and connect with potential audiences, there are some key elements every script needs. It should include:

• scene descriptions,
• dialogue,
• camera cues, and
• directions for the cast and crew.

Additionally, thinking ahead by including post-production notes will ensure a cohesive, professional-looking finished video.

How to write a script for a video?

Answer these questions to begin writing CREATIVE BRIEF before writing your script.

1. Write a creative brief

Before diving into your script, it’s important to first write a creative brief for your project. It’s tempting to skip this step, but it’s a crucial one. This important document is a collection of information about your audience, marketing goals, and project scope and will keep you on a clear path from your script’s introduction to the end.

A creative brief provides the same context for marketers and their production team, allowing everyone involved in the project to get on the same page. To ensure the video you deliver is what the team has in mind, a creative brief should answer the following:

• Why are you making the video? What’s the primary business goal of the video? Are you nurturing leads or demonstrating a product feature?
• What metrics will be used to measure its success? Will they be clicking a link? Signing up for a demo? Who will be in charge of evaluating metrics?
• What channel will it appear on? Will it be shared on social media only? Where your video will appear affects the length, purpose, length, and tone.
• Who’s going to see it? Who’s your audience? What’s their customer persona? What stage are they in the sales funnel?
• What topics will your video cover? What will you talk about? Why will the viewers care?
• How will the video reflect your brand’s personality? What brand traits do you want to display in your video?
• What’s the right tone for your topic and brand? Will it be lighthearted? Bold and serious? The tone will influence your choice of setting, cast, pace, and type of dialogue for the script.
• What is the most important thing you’re trying to communicate? What do you want the viewers to learn or feel after watching it? What benefits do you want to highlight?
• What is the approval process for your video? Who needs to sign off on it for it to be considered complete?
• What’s the call to action (CTA)? What do you want the viewer to do after they watched the video?

Questions to answer for script

• What are the locations and environments that you are planning to film in?. For example, are you filming indoors or outdoors? In the morning or at night?
• How many people/characters are in this scene.
• What are the character jobs based on location (Chefs cooking in a kitchen, teachers teaching in a classroom, etc)
• What is the goal or purpose of this script? What do you want the audience to learn or feel? (informed, entertained, etc)
• What is the story you are telling?
• Understanding that on average, one page of a script is about 1 minute of filming, how long does the script have to be based on the length of the video.

Submit Your Script

Complete the form below to submit your script.